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BofA Sees Amazon Q2 Beat on AWS AI Demand; Prime Day May Cloud Q3 Outlook

BofA Sees Amazon Q2 Beat on AWS AI Demand; Prime Day May Cloud Q3 Outlook
Tech · 2026
Photo · Eleanor Whitfield for Daily Digest Invest
By Eleanor Whitfield Markets Editor-in-Chief Jul 22, 2026 3 min read

Bank of America, one of the largest US banks, has raised its expectations for Amazon's second-quarter results, citing stronger-than-anticipated demand for Amazon Web Services (AWS) from customers running artificial intelligence models. The bank now forecasts that AWS growth could hit 33%, up from its previous estimate of 31%, and has lifted its Q2 revenue and operating profit projections to $198.8 billion and $24.1 billion, respectively.

This optimism centers on AWS's Bedrock platform, which allows businesses to choose from a range of AI models, including those from Anthropic and OpenAI. As companies increasingly deploy AI workloads in the cloud, AWS appears to be capturing a significant share of that spending. The bank's analysts believe this trend could help Amazon beat consensus estimates when it reports earnings.

What's Driving the AWS Optimism?

AWS has long been Amazon's profit engine, and the rise of generative AI has added a new growth layer. Bedrock, launched last year, lets customers access multiple large language models without managing the underlying infrastructure. This flexibility has attracted clients running Anthropic's Claude models and OpenAI's GPT models, among others. The bank's revised forecast reflects confidence that these workloads are translating into real revenue.

The broader AI infrastructure boom is evident across the tech sector. For example, TE Connectivity recently reported a 70% surge in orders tied to AI data centers, underscoring the scale of investment. Similarly, AMD's reported $5 billion deal with Anthropic highlights the intense competition to supply AI hardware and cloud services. For Amazon, this means AWS is well-positioned to benefit as enterprises shift from experimenting with AI to deploying it at scale.

Prime Day Complicates the Q3 Picture

While the Q2 outlook looks bright, the third quarter may be harder to read. Bank of America expects Amazon's Q3 guidance to "bracket" consensus—meaning the midpoint of the company's forecast range will likely fall around analysts' average estimate. The reason is the timing of Prime Day, Amazon's annual sales event. If Prime Day falls earlier or later in the quarter than expected, it can shift billions of dollars in revenue between Q2 and Q3, making year-over-year comparisons noisy.

This is a familiar pattern for Amazon watchers. Prime Day, typically held in July, can boost Q3 sales but also pull forward demand from later in the quarter. Investors should focus on the underlying trends—like AWS growth and overall retail margins—rather than getting caught up in quarter-to-quarter noise.

What It Means for Investors

For everyday investors, the key takeaway is that Amazon's cloud business remains a powerful growth driver, especially as AI adoption accelerates. AWS's ability to offer multiple AI models through Bedrock gives it a competitive edge over rivals like Microsoft Azure and Google Cloud. If Q2 results beat expectations, it could reinforce confidence in Amazon's ability to monetize AI.

However, the Q3 guidance uncertainty is a reminder that Amazon's retail business is still subject to seasonal swings. Prime Day can create lumpy revenue patterns, but it doesn't change the long-term story. Investors should watch for commentary on AWS margins and AI-related capital spending, which will signal how much Amazon is investing to capture this opportunity.

Bank of America's upgrade is just one analyst's view, but it aligns with broader trends: datacenter demand is surging, and cloud providers are the primary beneficiaries. For Amazon shareholders, the Q2 report could provide fresh evidence that the AI boom is boosting the bottom line.

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