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Chip Stocks Plunge as DeepSeek Develops Its Own AI Chip, Nasdaq Drops 1%

Chip Stocks Plunge as DeepSeek Develops Its Own AI Chip, Nasdaq Drops 1%
Tech · 2026
Photo · Marcus Devlin for Daily Digest Invest
By Marcus Devlin Equities Correspondent Jul 7, 2026 4 min read

Semiconductor stocks took a sharp hit on Tuesday after a Reuters report revealed that DeepSeek, a Chinese artificial intelligence startup, is developing its own AI chip. The news sent the tech-heavy Nasdaq composite down more than 1%, while the Philadelphia SE Semiconductor index—a key benchmark for chip stocks—plunged 5.7%.

What Happened

DeepSeek, a relatively young player in the AI space, has reportedly begun designing a custom chip tailored to its AI workloads. The move signals a potential shift in the dynamics of the AI chip market, which has been dominated by a handful of merchant chip suppliers—companies that sell chips to third parties rather than using them solely in their own products.

According to the Reuters report, DeepSeek's chip development is still in early stages, but the mere possibility of a major AI user moving toward in-house chip production was enough to rattle investors. The Philadelphia SE Semiconductor index, often referred to as the SOX, saw its steepest single-day drop in weeks.

Why It Matters for the AI Trade

The AI boom has been a powerful driver for semiconductor stocks over the past year, with investors betting that demand for chips used in training and running AI models would continue to grow rapidly. Companies like Nvidia, AMD, and Intel have been among the biggest beneficiaries, as their chips power everything from large language models to data centers.

But the market has largely priced in a scenario where demand flows primarily to these merchant chip suppliers. Any sign that major AI users might start designing their own chips—reducing their reliance on third-party vendors—can quickly deflate those expectations. If DeepSeek, or other AI startups, begin to produce chips in-house, it could mean lower volumes and weaker pricing power for the traditional chipmakers.

This is not the first time such concerns have surfaced. Earlier this year, reports that tech giants like Amazon and Google were developing their own AI chips also caused jitters in the sector. However, the DeepSeek news is particularly notable because it comes from a Chinese startup, adding a geopolitical layer to the story. The US has imposed export controls on advanced AI chips to China, which has spurred Chinese companies to accelerate their own chip development efforts.

What It Means for Investors

For everyday investors, the sell-off is a reminder that the AI trade is not a one-way bet. While the long-term potential of AI remains significant, the market can be sensitive to any news that suggests the competitive landscape might shift. The semiconductor index's 5.7% drop is a substantial move, and it dragged down the broader Nasdaq, which is heavily weighted toward tech stocks.

Investors should also consider the broader context. The Nasdaq has been on a strong run this year, driven largely by AI optimism. But valuations for many chip stocks are elevated, meaning they are more vulnerable to negative headlines. A single report about a startup's chip plans can trigger a wave of profit-taking, as traders reassess their assumptions about future demand.

That said, it is important not to overreact. DeepSeek's chip is still in development, and it will likely take years before it reaches production. In the meantime, the demand for AI chips from merchant suppliers remains robust, driven by cloud providers, enterprises, and governments. The key question for investors is whether the trend toward custom chips will accelerate, potentially eating into the market share of companies like Nvidia.

Related Market Moves

The sell-off in chip stocks also weighed on other markets. In Canada, the TSX dipped as materials stocks slid, despite record export data. Meanwhile, currency markets saw the dollar edge higher as traders braced for key US data and central bank meetings. In Asia, Indian stocks paused after a four-day rally, with profit-taking setting in ahead of TCS earnings, while Hong Kong stocks dipped as AI valuation fears resurfaced ahead of Fed minutes.

For investors tracking the AI theme, the DeepSeek news adds another layer of uncertainty. It is worth keeping an eye on how other AI startups and tech giants respond. If more companies follow DeepSeek's lead, it could reshape the semiconductor landscape. But for now, the immediate impact is a sharp reminder that even the hottest trades can hit speed bumps.

This article is for informational purposes only and does not constitute investment advice. Always do your own research before making investment decisions.

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