Markets Stocks Economy Crypto Earnings Banking Energy
Home Markets Feature
Markets · Exclusive

Nikkei Steadies as Investors Shift from AI Chip Stocks to Nintendo

Nikkei Steadies as Investors Shift from AI Chip Stocks to Nintendo
Markets · 2026
Photo · Eleanor Whitfield for Daily Digest Invest
By Eleanor Whitfield Markets Editor-in-Chief Jun 29, 2026 4 min read

Japan's Nikkei 225 index found its footing on Tuesday after an early decline, as a recovery in Tokyo Electron helped stabilize the market. Investors rotated out of high-flying artificial intelligence chip stocks and into beaten-down names like Nintendo, reflecting growing unease that memory chip prices may have peaked.

Tokyo Electron Leads Recovery

Tokyo Electron, a key supplier of semiconductor manufacturing equipment, rebounded after recent losses, providing support to the broader index. The stock had been under pressure as part of a broader sell-off in AI-related shares, which had surged earlier this year on optimism around generative AI demand. The recovery in Tokyo Electron helped offset earlier declines, though the broader market remained cautious.

The move comes after a volatile period for Japanese equities. Just last week, the Nikkei 225 plunged 4.15% as the AI stock frenzy reversed sharply, as reported in Nikkei 225 Plunges 4.15% as AI Stock Frenzy Reverses Sharply. That sell-off was driven by fears that valuations had become stretched and that the rally in chip stocks had run ahead of fundamentals.

Rotation into Defensive Names

Investors are now shifting capital into sectors that had been left behind during the AI rally. Nintendo, the video game giant, saw renewed buying interest as traders sought out undervalued stocks. Nintendo's shares had lagged the broader market this year, making it an attractive target for investors looking for bargains.

This rotation reflects a classic market pattern: after a sharp run-up in a narrow group of stocks, investors take profits and redeploy into areas that have underperformed. The shift is also a sign that the AI trade, which has dominated global markets for months, may be losing some of its momentum.

Memory Chip Price Concerns

A key factor behind the rotation is growing worry that memory chip prices have risen too much, too quickly. Memory chips, which are used in everything from smartphones to data centers, have seen a sharp price increase this year due to AI-driven demand. However, some analysts now question whether the pace of price increases is sustainable, especially as supply catches up.

This concern is particularly relevant for Japan, which is home to major chip equipment makers like Tokyo Electron and memory chip producers. The broader Asian tech supply chain has been a major beneficiary of the AI boom, but any slowdown in chip demand could ripple through the region. For context, Singapore Factory Growth Slows in May as AI-Driven Electronics Boom Masks Weakness Elsewhere highlights how the AI-driven electronics boom is masking weakness in other parts of the economy.

What It Means for Investors

For everyday investors, the Nikkei's stabilization is a reminder that markets rarely move in a straight line. The AI trade has been a powerful driver of returns, but it also carries risks when valuations become stretched. The rotation into beaten-down names like Nintendo suggests that some investors are looking for value in areas that have been overlooked.

Investors should also keep an eye on memory chip prices, as they are a key indicator for the health of the tech sector. If prices continue to rise, it could signal strong demand, but if they start to fall, it could trigger further selling in chip stocks. The broader market will also be watching for any signals from the Bank of Japan, as Tokyo Inflation Edges Up to 1.6% but Stays Below BOJ Target Ahead of July Meeting shows that inflation remains below the central bank's target, which could influence monetary policy.

The Nikkei's recent volatility also highlights the importance of diversification. While AI stocks have been a bright spot, they can also be prone to sharp reversals. Having exposure to a mix of sectors, including defensive names like Nintendo, can help smooth out returns over time.

Looking Ahead

Market participants will be watching for further developments in the AI space, including earnings reports from major chip companies and any news on memory chip pricing. The upcoming Russell Indexes Reshuffle Could Trigger $150 Billion in Trades Friday could also add to market volatility, though it is focused on U.S. stocks.

For now, the Nikkei appears to be finding its footing, but the underlying concerns about AI valuations and chip prices suggest that further turbulence could be ahead. Investors should stay informed and be prepared for more swings in the weeks to come.

More from this story

Next article · Don't miss

Berenberg Downgrades Berkeley Group to Hold, Citing Limited Upside After Stock Outperformance

Berenberg downgraded Berkeley Group to hold from buy, noting the stock has held up better than peers, reducing upside potential. The bank kept its £40 price target but trimmed profit forecasts through fiscal 2029.

Read the story →
Berenberg Downgrades Berkeley Group to Hold, Citing Limited Upside After Stock Outperformance