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Sandisk's new pricing model wins RBC's backing for profit targets

Sandisk's new pricing model wins RBC's backing for profit targets
Tech · 2026
Photo · Eleanor Whitfield for Daily Digest Invest
By Eleanor Whitfield Markets Editor-in-Chief Aug 14, 2026 3 min read

Sandisk's move to lock in multi-year pricing agreements with three major US cloud providers is winning over Wall Street. RBC Capital Markets said the storage company's new pricing model supports its ambitious profitability targets, including a non-GAAP gross margin of roughly 80% through fiscal 2028 to fiscal 2030.

The deals, which come with financial guarantees, give Sandisk more certainty about future revenue and margins. That's a big deal for a company whose earnings have historically swung with the boom-and-bust cycles of memory chip prices.

Why multi-year deals matter

Sandisk makes NAND flash memory, the chips used in everything from smartphones to data center servers. The storage industry has long been cyclical: when supply is tight, prices and profits surge; when supply catches up, margins get crushed.

By signing multi-year contracts with hyperscalers—the giant cloud companies that run massive data centers—Sandisk is trying to smooth out those swings. The financial guarantees mean the buyers are committed to purchasing certain volumes at agreed prices, reducing the risk that Sandisk gets stuck with unsold inventory during a downturn.

RBC's view is that these deals make the company's long-term margin targets look more credible. Hitting an 80% non-GAAP gross margin would be a standout performance for a hardware maker, especially one in the notoriously volatile memory business.

What it means for investors

For everyday investors, the key takeaway is that Sandisk's business model is becoming more predictable. That could make its stock less of a wild ride than typical chipmakers.

But it's worth remembering that non-GAAP figures exclude certain costs, like stock-based compensation and restructuring charges. The actual reported gross margin will likely be lower. Investors should focus on whether the company can convert those paper margins into real cash flow.

RBC's endorsement is a positive signal, but it's not a guarantee. The deals are with just three customers, which concentrates risk. If one of those hyperscalers hits financial trouble or changes its buying plans, Sandisk could feel the pain.

Still, the move is part of a broader trend in tech where companies are seeking more stability through long-term contracts. AI-driven storage demand is also reshaping the industry, and Sandisk appears to be positioning itself to benefit.

Broader market context

The news comes as tech stocks have been mixed, with some names like Sandisk jumping while others, such as Cisco, have slid. That divergence highlights how company-specific news is driving moves more than broad market sentiment.

Sandisk's optimism also aligns with a generally improving earnings outlook across global markets. European earnings expectations have been climbing, and the storage sector is seeing similar tailwinds from AI and cloud spending.

Investors will be watching Sandisk's next earnings report to see if the company can deliver on its promises. The multi-year deals are a step in that direction, but execution will be key.

For now, RBC's analysis adds weight to the view that Sandisk's new pricing model is a genuine strategic shift, not just a short-term fix. If the company can maintain those margins, it could reward patient shareholders.

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