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Shell lifts FTSE 100 as investors await US inflation data

Shell lifts FTSE 100 as investors await US inflation data
Markets · 2026
Photo · Marcus Devlin for Daily Digest Invest
By Marcus Devlin Equities Correspondent Oct 29, 2026 4 min read

London's FTSE 100 edged higher on Thursday, powered by a strong showing from energy giant Shell, even as consumer health company Haleon suffered its worst day in years. The moves come as investors across global markets hold their breath for fresh US inflation data that could shape the Federal Reserve's next decision on interest rates.

Shell's results buoy the index

Shell, one of the heaviest-weighted stocks in the FTSE 100, reported results that beat expectations, helping to lift the overall index. The energy major has been benefiting from resilient oil and gas prices, and its latest numbers reinforced confidence in the sector. As Shell's profit beat and buyback boost made headlines, investors took comfort in the company's ability to generate strong cash flow and return money to shareholders.

Energy stocks have been a bright spot for European markets this earnings season. Shell and TotalEnergies have leaned into buybacks after refining margins jumped, a trend that has helped support share prices. For everyday investors, buybacks can be a positive signal because they reduce the number of shares in circulation, potentially boosting earnings per share and the value of remaining holdings.

Haleon's sharp drop

In stark contrast, Haleon—the consumer health company behind brands like Sensodyne and Advil—plunged 15.6% after cutting its organic growth forecast. The company, which was spun off from GlaxoSmithKline in 2022, said it now expects slower growth, partly due to weaker demand for cold and flu remedies. As Haleon cuts its growth outlook, investors are reassessing the stock's prospects.

The sharp sell-off highlights how sensitive consumer goods companies can be to changes in demand for everyday products. When a company like Haleon lowers its guidance, it often signals that the near-term earnings picture is less bright than previously thought, which can lead to a rapid repricing of the stock.

US inflation data in focus

Beyond corporate earnings, the big event on Thursday is the release of US inflation data. Investors are watching closely because the numbers could influence whether the Federal Reserve decides to cut interest rates, hold them steady, or even raise them again. Lower inflation would give the Fed more room to ease policy, which tends to be supportive for stocks. Higher-than-expected inflation, on the other hand, could keep rates higher for longer, putting pressure on equity valuations.

The FTSE 100, like other major indices, is sensitive to US economic data because of its impact on global growth and the dollar. A stronger dollar can benefit multinational companies that earn revenue in the US, but it can also make commodities more expensive for buyers using other currencies.

What it means for investors

For everyday investors, the key takeaway is that markets are being pulled in two directions. On one hand, strong corporate results from companies like Shell show that some sectors are still performing well. On the other, the sharp drop in Haleon is a reminder that individual stocks can be volatile, especially when companies revise their forecasts.

Diversification remains a crucial strategy. Holding a mix of sectors—such as energy, consumer goods, and technology—can help cushion the impact of a single stock's decline. Index funds that track the FTSE 100 or other broad benchmarks offer a simple way to achieve this diversification without having to pick individual winners and losers.

Investors should also keep an eye on the upcoming inflation data. If it comes in cooler than expected, it could boost confidence that the Fed will cut rates later this year, which might lift markets broadly. If it comes in hot, expect more volatility.

As always, it's important to focus on long-term goals rather than short-term market moves. While days like Thursday can be dramatic, they are part of the normal ebb and flow of investing.

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