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Schaeffler cuts 2028 sales goal, E-mobility margin target; shares plunge 13%

Schaeffler cuts 2028 sales goal, E-mobility margin target; shares plunge 13%
Stocks · 2026
Photo · Marcus Devlin for Daily Digest Invest
By Marcus Devlin Equities Correspondent Jul 31, 2026 4 min read

German auto parts maker Schaeffler has pulled back its long-term sales ambitions and slashed its profit outlook for its electric-vehicle components business, sending its shares down 13% in early trading. The company pointed to softer demand in the US for passenger cars and light vans as the main culprit.

The move is the latest sign that the global auto industry's transition to electric vehicles is hitting a rough patch, with even well-established suppliers feeling the pinch. Schaeffler, known for its bearings and precision components, had previously set a more optimistic course for its E-mobility division, but now expects that unit's profit margin to land between 0% and negative 4%.

What changed at Schaeffler?

Schaeffler's revised guidance covers two key areas. First, the company lowered its 2028 sales goal, a target that had been a central part of its medium-term strategy. Second, it cut the margin forecast for its E-mobility segment, which makes electric motors, hybrid modules, and other components for electrified vehicles.

A margin range of 0% to -4% means the division is expected to lose money, or at best break even, over the next few years. That is a significant downgrade from earlier expectations, which had pointed to a return to profitability. The company blamed weaker-than-expected demand in the US for passenger cars and light vans, a key market for its products.

The 13% drop in Schaeffler's share price reflects how seriously investors took the news. Auto suppliers are often seen as a bellwether for the broader industry, and a profit warning from a major player can raise concerns about the health of the entire supply chain.

Why does this matter for investors?

For everyday investors, Schaeffler's warning is a reminder that the shift to electric vehicles is not a smooth, straight line. While EV sales are growing in many parts of the world, the pace has been uneven. In the US, demand for passenger cars and light vans has softened, partly due to high interest rates that make car loans more expensive, and partly because some buyers are waiting for cheaper models or better charging infrastructure.

Schaeffler's situation is not unique. Other auto suppliers have also faced headwinds, as we've seen with Forvia's mixed results and weakness in Chinese factory activity. The broader economic backdrop, including slower growth in key markets, is making it harder for companies to hit ambitious targets.

For investors holding Schaeffler shares, the key question is whether the company can adapt. The lowered margin target suggests that management expects the E-mobility division to remain a drag on profits for some time. That could mean lower returns for shareholders in the near term, even if the long-term story of electrification remains intact.

What should investors watch next?

Schaeffler's next earnings report will be closely watched for any signs of improvement or further deterioration. Investors will also want to see how the company plans to cut costs or adjust its product mix to offset the weaker demand.

Beyond Schaeffler, this news could have ripple effects. Other suppliers that rely heavily on US auto production may face similar pressures. Companies like Umicore, which is also exposed to the EV supply chain, have had mixed fortunes, while some have managed to beat expectations by focusing on other segments.

For the broader market, Schaeffler's warning adds to a growing list of companies that are tempering their growth forecasts. This is a trend that investors should keep in mind when evaluating any stock with exposure to the auto sector or to consumer spending on big-ticket items.

In the end, Schaeffler's decision to dial back its goals is a prudent move if it reflects reality. But it also signals that the road to profitability in E-mobility is longer and bumpier than many hoped. For investors, patience and a focus on fundamentals will be key.

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